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This will enhance CPG brand advertisers’ ability to understand the effectiveness of their campaigns on the platform.
April 28, 2022
By: Lianna Albrizio
Associate Editor
IRI, a global leader in innovative solutions and services for consumer, retail and media companies, has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through the partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized specifically for marketing mix models, the repo...
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